Does your balance sheet bounce up and down like a yo-yo?
It’s easy to fall into this trap. You get so focused on building the perfect home for your client you stop following up new leads and the opportunities dry up.
It’s not easy. You’re stretched thin. You’re up at the crack of dawn. You work late. You’re doing your books at night, ordering new supplies, co-ordinating with tradespeople. It can be tough to manually follow up every new inquiry via emails and telephone.
But it’s important you don’t ignore it because according to Dun & Bradstreet, while 86% of sales people do not follow up more than 3 times…
Over 80% of Sales are Made After 5 Follow Ups
So what’s the answer? How do you keep the leads flowing in while also doing great work which creates a stellar reputation in your area.
That’s right. As soon as a new lead enters your system, you automatically follow up with a sequence of emails demonstrating your expertise which positions you as the trusted authority.
And the best part is, it doesn’t matter if you’re a terrible writer because our team of copywriting experts have written 30 emails for you!
Yes, that’s 30 email templates ready to use!
Think about it.
A prospect makes an inquiry, what normally happens?
A call back and voice mail, maybe an email, then nothing… right?
Well, that’s all about to change once you have these emails in place, because you’ll be able to…
Automatically Follow Up Every Single Inquiry
With Professionally Prepared Emails
And these aren’t just any emails - they’re emails that actually teach them useful information, and position you to get an overwhelming advantage over your competition.
Think about the potential here. Just one contract for a new home is worth tens of thousands of dollars… and you’ll be able to use these emails over and over and over again, for years.
The best part is, right now, you won’t have to pay tens of thousands of dollars because we have included them as part of our builders pack for ‘Keep in Touch’ the CRM for Builders.
And this means, together with your 30 professionally prepared emails you’ll also get a system for delivering those emails to your prospects automatically.
Step 1: Lead is generated.
Step 2: Potential client is drip fed emails.
Step 3: Client builds trust and reaches out to you.
And here’s where it gets interesting - as your potential client reads through the content in your emails they become way more likely to purchase.
In the book, Youtility by Jay Baer, there’s a case study about River Pools and Spas where they found if someone had read enough content, then an in-home sales appointment had a conversion rate of 80%, instead of the industry average of 10%. Yes…
That’s 8 Times the Conversion Rate
And the same principles apply in the building industry. Brett Andrews from Braewood Homes has found “it has definitely given more quality to our leads.”
He decided to run with the Keep in Touch program because of the pre-written emails, and it has paid off handsomely - allowing his company to stay in touch with clients and maximise his time by converting a higher percentage of meetings into sales.
Everything’s Been Done for You
You don’t have to write. You don’t have to be a technical whiz. You don’t have to get caught up trying to nurture existing leads before they are really ready to buy.
No, you let the emails do the work for you, so you can focus on doing a great job for your clients that wins you repeat business and referrals.
Oh, and you’ll save heaps of time too. Time that can be spent with your family, and doing things you love.
That’s what great marketing systems allow you to do.
To get the full details and see how easy it is, check out Keep in Touch now by watching the demo here.